9 August, 2023


Pragmatic Play, a renowned content provider, is set to fortify its partnership with Betsson Group, unveiling an exciting venture that will introduce Pragmatic Play's live Roulette title to the Latin American (LatAm) market via Betsafe. The strategic move involves offering the game in Spanish, ensuring a seamless integration into this new territory.

Betsafe, an iGaming site under the Betsson umbrella, is making its mark in the Latin American scene after achieving popularity in Eastern Europe and Scandinavian nations.

Crafting a Tailored Gaming Experience

Pragmatic Play's Roulette has earned favor among operators due to its innovative customisable branding. Leveraging this feature, Betsson gains the advantage of tailor-made customisation and dedicated environments, granting them complete control over the visual and experiential aspects of the game for the LatAm audience.

Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group, highlighted the significance of this feature within the collaboration:

"The customisable branding of Pragmatic Play's live casino has already resonated positively with our operator network, and we are thrilled to introduce it to our Betsafe patrons. We have confidence that our players will revel in the captivating roulette experience and anticipate a fruitful collaboration in the time to come," Rossi affirmed.

Expanding a Fruitful Partnership

Pragmatic Play and Betsson share a robust partnership, exemplified earlier this year by their pact to deliver Pragmatic's live casino content to Betsson's Swedish platform, Jalla Casino. With the addition of Betsafe, both brands aim to further fortify their relationship, venturing into the new market with top-tier live casino offerings.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed her thoughts on the recent collaboration:

"The combination of a personalised brand experience coupled with localized Roulette gameplay in native language is indeed a potent blend. We are excited to enhance Betsson Group's Betsafe brand with added value, catering to Spanish-speaking players. Pragmatic Play's successful strides in Latin America are further amplified as we bring our exclusive branded Roulette to Betsafe while it expands its footprint in the region. This promises an enriched Live Casino encounter that fuels fresh dimensions of play," Cornides concluded.

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